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This web site has the following on the web page, "If youre new to e-WarZone, why not register." We noticed that the web page also said " The WZ has dedicated, active lobbies for several games and a Open Lobby for all DirectPlay 7 or earlier games." It also said " The WZ has dedicated, active lobbies to play your games online for the following games. On our Website you can also find our Forums. For every Lobby we have a dedicated Forum. The old forum of WarZone can be found here." The header had online as the highest ranking optimized keyword. It is followed by gaming, multiplayer, and community which isn't as ranked as highly as online. The next words e-warzone.com uses is dedecicated. lobby was included and might not be seen by search engines.